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A checklist of tactics for marketing your side projects.

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The Side Project Marketing Checklist


The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source.


I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this repository is to fix that.


  1. Copy the file or fork this repository.

  2. Add, remove, or modify the tactics as you see fit based on your project and customers.

  3. Get to work! The checklist format allows you to keep up with which things you've tried and which you haven't.

  4. Profit? I mean, that's the goal, right?

The checklist and companion blog posts are also available online at

Don't forget to also check out the Side Project Sales Checklist as well.


See the Contributing page.


This project is offered via the MIT License. See the license page for details.

Copyright 2017, Portable CTO LLC.

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